I’m a creative manager with 15+ years in retail marketing and leading brilliant designers. I’m all about people, ideas, and making work feel good. Right now, I’m expanding my skills in coaching, creative education and inclusive design, because helping others grow and creating spaces where everyone can thrive is what really motivates me.

Hi, I’m Jen BAXTER

Career

Creative Manager

Dunelm, 2013 - present

My role to date, a blend of creative collaboration and brand leadership. I grew from hands‑on design into senior leadership, taking on sign‑off responsibilities and mentoring across the team.

  • Multi‑channel creative expertise

  • Tactical and seasonal campaign delivery

  • Project management and workflow coordination

  • Editorial and press pack development

  • Art direction across digital and print

  • Team leadership across all creative channels

SNR GRAPHIC DESIGNER

Homebase & Kiddicare, 2010 - 2013

  • HTML5 and CSS email development

  • Art direction for email photo shoots

  • Responsive email design

  • Team management and coaching 

  • Studio operations

  • Website and email re-platforms

Graphic DESIGNER

NHS, 2008 - 2010

  • Strong people skills 

  • Print and email design 

  • Project planning

SKILLS

Design

  • Adobe CC

  • Figma

  • Experience in HTML & CSS

  • Art direction

  • Conceptual creative

Leadership

  • Leading teams

  • Career planning

  • Mentoring designers

Coaching

  • Development goals

  • Identify blockers and explore solutions together

  • Creating a safe space

  • Contracting

education

Art & Design A Levels
Leicester College, 2005

Graphic Design & Illustration (BA HONS)
De Montfort University, 2008

Media Communication AVCE Apprenticeship
at the NHS, 2009

Coaching Level 5 Apprenticeship
SCL, 2025 - currently studying